WHAT IS A LIFE COACH?
A life coach is a professional who helps clients identify their goals, overcome obstacles, and build the confidence and mindset to create meaningful change in their lives. Unlike advice from a friend or family member, a coach provides structured guidance, accountability, and proven tools to help you step into your full potential.
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Life coaching is future-focused — it’s about where you are now, where you want to be, and creating the mindset and action steps to get you there.
WHAT TO EXPECT FROM A LIFE COACH
CLARITY
Guidance to identify your goals, values, and priorities.
SUPPORTIVE SPACE
A non-judgmental environment where your growth and self-discovery are encouraged.
ACCOUNTABILITY
Someone who keeps you on track and challenges you to follow through.
PRACTICAL STRATEGIES
Action steps, exercises, and resources to help you move toward your vision.
MINDSET SHIFTS
Tools to reframe limiting beliefs and strengthen self-confidence.
PERSONAL GROWTH
Coaching empowers you to create lasting change and step into your authentic self.
WHAT NOT TO EXPECT FROM A LIFE COACH
MEDICAL/CLINICAL TREATMENT
A life coach is not a therapist, psychologist, or doctor and does not diagnose, treat, or prescribe for mental health conditions.
QUICK FIXES
Coaching is a process that requires effort and consistency from the client.
DECISION MAKING FOR YOU
Coaches guide and support, but ultimately you are responsible for your own choices and actions.
A SUBSTITUTE FOR THERAPY
Coaching does not replace counseling for trauma, severe anxiety, depression, or mental illness.
LIFE COACH VS. LICENSED THERAPIST/PSYCHOLOGIST/COUNSELLOR
LIFE COACH
Focus: Future goals, self-discovery, growth, and empowerment.
Approach: Action-oriented, practical tools, accountability, and mindset work.
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Role: Helps clients identify and move past limiting beliefs, build confidence, and achieve personal/professional goals.
Client: Generally mentally well, but seeking guidance to move forward or create change.
THERAPIST/PSYCHOLOGIST/COUNSELLOR
Focus: Past trauma, emotional healing, mental health, and clinical treatment.​
Approach: Evidence-based therapies (e.g., CBT, psychotherapy) to diagnose, treat, or manage mental health issues.
Role: Works to resolve deep-seated emotional pain, trauma, or psychological conditions.
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Client: May struggle with mental health conditions such as depression, anxiety disorders, PTSD, etc.
In short: Therapy is about healing the past. Coaching is about building the future.